Salesforce is the leading CRM platform today. It is indispensable for any modern sales team. However, ServiceNow has become a tool that’s used in parallel by other teams like Support, Marketing, and IT. In this case, you need to integrate Salesforce with ServiceNow for Sales to enjoy the benefits of ITSM.
Why integrate Salesforce and ServiceNow
The B2B sales process is a complex chain of events. During the process Sales Reps and Managers may need to raise a ticket with IT to enable access to a new tool, or raise a request to Support to fix a high priority bug for a prospective client, or even work with Finance to customize a quote. Apart from Sales, these other teams are very likely using ServiceNow, the leading ITSM platform for workflow automation. In this case, integrating Salesforce with ServiceNow can enable smooth collaboration between Sales and the rest of the organization.
Integrating Salesforce and ServiceNow will make the creation, status, and details of any incident to be tracked simultaneously from either platform. This eliminates bottlenecks in the sales process, and enables Sales to win more deals, and convert even more revenue.
How to integrate Salesforce with ServiceNow
SynQ is a ServiceNow certified integration platform based on the industry-leading Informatica Cloud. It lets you setup a bi-directional sync between Salesforce and ServiceNow in days, not weeks.
Learn more about integrating ServiceNow and Jira Service Desk using SynQ.